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Programmatic advertising refers to the use of technology to buy and sell digital ads. It capitalizes on advances in machine learning and artificial intelligence. Programmatic marketing describes an advanced marketing strategy that uses an automated, real-time bidding process that purchases ad inventory for you, allowing. As a quick refresher, programmatic advertising automates the management, selling, and buying of digital ads. With its automated processes, as well as real-time.

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Programmatic advertising enables marketers to target audiences using more detailed parameters. Technologies such as programmatic advertising platforms. So what is programmatic advertising? In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online. It's. - [Matt] What is programmatic advertising? and why has it taken over the marketing vocabulary? In a simple answer, programmatic advertising is the automated.

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So what is programmatic advertising? In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online. It's. As a quick refresher, programmatic advertising automates the management, selling, and buying of digital ads. With its automated processes, as well as real-time. Programmatic advertising is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps.